Branding Butte: Applying Visual Design Science and Culture Code Theory to Billboard Marketing of a Superfund Community PDF
By:Chelsea Newman
Published on 2014 by
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This paper reports on the study of an opportunity to systematically assess how individuals engage persuasive visuals in their environment. The paper examines an understanding of current Butte billboard marketing materials, advocating awareness of possible emerging cultural themes and opinions. A comprehensive survey, combined with content analysis methodology, explores current cultural opinions and attitudes associated with Butte, Montana. These responses were used in conjunction with cognitive design science techniques to create new, culturally coded visual billboard marketing material for Butte promotion that may suggestively boost local appeal and economic development.
This Book was ranked at 21 by Google Books for keyword Branding Design.
Book ID of Branding Butte: Applying Visual Design Science and Culture Code Theory to Billboard Marketing of a Superfund Community's Books is nbuNrgEACAAJ, Book which was written byChelsea Newmanhave ETAG "mQ1VNC1GVh4"
Book which was published by since 2014 have ISBNs, ISBN 13 Code is 9781303982934 and ISBN 10 Code is 1303982935
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Book which have "98 Pages" is Printed at BOOK under CategoryBillboards
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