Life After Christmas PDF
By:Dave Conrey
Published on 2014-12-20 by
What if I told you that the key to success in your creative business is how well you told a story? Would you laugh? Would you scoff? Would you tilt your head in confusion? What if I replaced storytelling with branding? Using a standard business phrase to represent success is easy, but the scope of the concept is elusive to many. Today, branding is synonymous with storytelling, and the lucky ones who read this book will get a chance to establish a new standard in their creative business. The reality of business in our new, connected world is that we have more opportunity for success than ever, but we also have more competition. You can sell the products you make in a variety of places, as quickly as you can make them, but the rest of the world can do the same. How will your customers find you amongst the clutter? Branding is the promise you give others as they walk through your world The products you make, the service you provide, the images you create, and the story you tell, all make up how people perceive your brand. If you know the right formula to making a big impact on your future customers, you have a chance at success, but you better have a plan. Here's how the holiday scenario plays out for many of us creatives. You're running your business as you normally would on any Summer day, but as you open the door to allow the warm breeze blow the curtains back, instead of a the familiar warmth of the last few months, you're hit with a brisk cold shock instead. Autumn snuck up on you, and as much as you might embrace the idea of the beautiful Fall colors, you are suddenly stricken with anxiety. This means you have less than three months before the holidays and you haven't made nearly enough product of the coming surge. You need to order supplies, get your workspace in order, put some preliminary calls into friends who may help you with the coming deluge, and the overwhelm starts to hit. For a brief moment you think about all the money you'll make during the holidays, and it warms you up a bit, even though you will be working your buns off during the entire season. Then you start thinking about the cliff your business drives off every winter, the depression you suffer because the business slows to a crawl, and you've got more extra inventory than you know what to do with. The holiday money is great, but the business of killing yourself for a few months in order to pursue what may feel like an expensive hobby starts to wear you down. Does it really have to be this way every single year? Your success starts with a focused effort toward the way you present your work and yourself to the community that would be your customers. Through a combination of branding, marketing, media interaction, customer service, and sales flow, you can build a business that holds it own from one month to the next, poised for growth year after year. This is not about the hot new sites or the best tactics of the year. Instead, it's about sticking to tried and true methods that work no matter what platform you are working on. Yes, there are unspoken rules to each, which should be heeded, but as long as you know those rules out, you will never miss the capability to share and promote your work with style, grace, consistency, and ultimate sales success. The goal of this book is to give you the tools and knowledge to sustain your business for years to come. We use the holidays as a framework because they are an ever-present thought in the minds of small business owners like you, but the methods in these pages are meant to be used to your advantage in any season. Maybe there's a more advanced book for those that grow beyond the scope of these words, but for now, this will become your creative business bible. Follow the path and you will gain more fans, more customers, and make more money.
This Book was ranked at 14 by Google Books for keyword Branding Design.
Book ID of Life After Christmas's Books is B3bxrQEACAAJ, Book which was written byDave Conreyhave ETAG "Gel0YX/X5zQ"
Book which was published by since 2014-12-20 have ISBNs, ISBN 13 Code is 9780990442110 and ISBN 10 Code is 099044211X
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