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By:Jean-Pierre Lacroix R.G.D.
Published on 2018-04-17 by iUniverse

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Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. It’s about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted “desire” space in the marketplace.

This Book was ranked at 26 by Google Books for keyword Branding Design.

Book ID of Desire by Design's Books is hJBZDwAAQBAJ, Book which was written byJean-Pierre Lacroix R.G.D.have ETAG "Q87JzT43+Fg"

Book which was published by iUniverse since 2018-04-17 have ISBNs, ISBN 13 Code is 9781532045554 and ISBN 10 Code is 1532045557

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