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Graphic Design Theory PDF
By:Helen Armstrong
Published on 2012-08-10 by Chronicle Books

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Graphic Design Theory is organized in three sections: |Creating the Field| traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; |Building on Success| covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and |Mapping the Future| opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

This Book was ranked at 3 by Google Books for keyword Branding Design.

Book ID of Graphic Design Theory's Books is TtmbTdfUskIC, Book which was written byHelen Armstronghave ETAG "ud0qJ+56ah8"

Book which was published by Chronicle Books since 2012-08-10 have ISBNs, ISBN 13 Code is 9781616891237 and ISBN 10 Code is 1616891238

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Book which have "152 Pages" is Printed at BOOK under CategoryDesign

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