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How Cool Brands Stay Hot PDF
By:Joeri Van Den Bergh,Mattias Behrer
Published on 2013-03-03 by Kogan Page Publishers

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How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

This Book was ranked at 34 by Google Books for keyword Branding Design.

Book ID of How Cool Brands Stay Hot's Books is iu2xex7nzf4C, Book which was written byJoeri Van Den Bergh,Mattias Behrerhave ETAG "vYgW5M6N2fY"

Book which was published by Kogan Page Publishers since 2013-03-03 have ISBNs, ISBN 13 Code is 9780749468057 and ISBN 10 Code is 074946805X

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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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