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By:Gavin Ambrose,Paul Harris
Published on 2017-09-07 by Bloomsbury Publishing

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

This Book was ranked at 18 by Google Books for keyword Branding Design.

Book ID of Packaging the Brand's Books is XDQxDwAAQBAJ, Book which was written byGavin Ambrose,Paul Harrishave ETAG "+vPUehW5Blg"

Book which was published by Bloomsbury Publishing since 2017-09-07 have ISBNs, ISBN 13 Code is 9781350034228 and ISBN 10 Code is 1350034223

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Book which have "208 Pages" is Printed at BOOK under CategoryDesign

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