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By:Nathalie Laidler-Kylander,Julia Shepard Stenzel
Published on 2013-11-08 by John Wiley & Sons

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Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

This Book was ranked at 28 by Google Books for keyword Branding Design.

Book ID of The Brand IDEA's Books is rQALAgAAQBAJ, Book which was written byNathalie Laidler-Kylander,Julia Shepard Stenzelhave ETAG "2GfqM93O2xE"

Book which was published by John Wiley & Sons since 2013-11-08 have ISBNs, ISBN 13 Code is 9781118573402 and ISBN 10 Code is 1118573404

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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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