Brand Identity Essentials, Revised and Expanded PDF
By:Kevin Budelmann,Yang Kim
Published on 2019-04-16 by Rockport Publishers
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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is |On Brand?|, Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
This Book was ranked at 37 by Google Books for keyword Branding Design.
Book ID of Brand Identity Essentials, Revised and Expanded's Books is aWOUDwAAQBAJ, Book which was written byKevin Budelmann,Yang Kimhave ETAG "wAEhQ4+qgYc"
Book which was published by Rockport Publishers since 2019-04-16 have ISBNs, ISBN 13 Code is 9781631597084 and ISBN 10 Code is 1631597086
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "232 Pages" is Printed at BOOK under CategoryDesign
Book was written in un
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