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By:Mono,Mono Design,Mono Design Staff,Charlotte Rivers,Clare Dowdy
Published on 2002-07 by Rockport Publishers

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This series explores the challenges faced by the world's leading designers on a diverse range of commercial projects by deconstructing not only the creative process but also the production methods behind each one. Each venture has been given its own chapter where the design process is fully explored through the perspectives of the clients, repro houses and printers as well as the designers. These detailed profiles explain how today's creative professionals are using digital technology and the impact it continues to have on human interaction. By including the concerns of all the project contributors, the reader is offered a unique and invaluable overview of the design process from initial concept to finished solution. This series will inspire design and technology students and professionals the world over. Branding is the key to effective marketing and can make or break products as well as entire companies. This exciting third title in the Digital Lab series examines the world's most innovative branding projects, both big budget and small. Illuminating interviews with celebrated designers combine with fascinating feedback from their clients, to provide the reader with a new insight into the entire digital branding process from outline brief to finished design. Featured designers include branding leaders such as Wolff Olins, Design Bridge, the Connexxion rebranding of Amsterdam Public Transport system, and Coca-Cola. This modern look at branding will be an invaluable resource for everyone involved in design for the fast-moving marketplace.

This Book was ranked at 33 by Google Books for keyword Branding Design.

Book ID of Branding's Books is hleAwgEACAAJ, Book which was written byMono,Mono Design,Mono Design Staff,Charlotte Rivers,Clare Dowdyhave ETAG "7Xz632VwNpk"

Book which was published by Rockport Publishers since 2002-07 have ISBNs, ISBN 13 Code is 9782880465636 and ISBN 10 Code is 288046563X

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Book which have "160 Pages" is Printed at BOOK under Category

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