Creating a Brand Identity: A Guide for Designers PDF
By:Sue Jenkyn
Published on 2016-01-18 by Laurence King Publishing
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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
This Book was ranked at 29 by Google Books for keyword Logo Design.
Book ID of Creating a Brand Identity: A Guide for Designers's Books is Oa4gEAAAQBAJ, Book which was written bySue Jenkynhave ETAG "oVjuPTKb5OI"
Book which was published by Laurence King Publishing since 2016-01-18 have ISBNs, ISBN 13 Code is 9781780679808 and ISBN 10 Code is 1780679807
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "416 Pages" is Printed at BOOK under CategoryDesign
Book was written in en
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