Designing Brand Identity PDF
By:Alina Wheeler
Published on 2006-03-10 by Wiley
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This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
This Book was ranked at 31 by Google Books for keyword Branding Design.
Book ID of Designing Brand Identity's Books is gzPHQgAACAAJ, Book which was written byAlina Wheelerhave ETAG "o4jdjRIdYzo"
Book which was published by Wiley since 2006-03-10 have ISBNs, ISBN 13 Code is 9780471746843 and ISBN 10 Code is 0471746843
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Book which have "288 Pages" is Printed at BOOK under CategoryDesign
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