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By:Anne Bahr Thompson
Published on 2017-11-30 by AMACOM

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Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that it is safe to say that good works and charitable giving are no longer optional for the company that aspires for financial success--they are necessary!Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. From CVS’s destocking cigarettes to Chipotle’s ethical sourcing, customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence.Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.

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Book ID of Do Good's Books is jlU8DwAAQBAJ, Book which was written byAnne Bahr Thompsonhave ETAG "0sWEeVo99Ng"

Book which was published by AMACOM since 2017-11-30 have ISBNs, ISBN 13 Code is 9780814438404 and ISBN 10 Code is 0814438407

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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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