Library Public Relations, Promotions, and Communications PDF
By:Lisa A. Wolfe
Published on 1997 by
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This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
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Book ID of Library Public Relations, Promotions, and Communications's Books is FAThAAAAMAAJ, Book which was written byLisa A. Wolfehave ETAG "ntgnpCdN5rE"
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