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By:Perry Chua,Dann Ilicic
Published on 2008-10-15 by Rockport Publishers

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How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.

This Book was ranked at 32 by Google Books for keyword Logo Design.

Book ID of Logo Savvy's Books is fBUPqZsAqrcC, Book which was written byPerry Chua,Dann Ilicichave ETAG "Rq8NjiU43kI"

Book which was published by Rockport Publishers since 2008-10-15 have ISBNs, ISBN 13 Code is 9781616736668 and ISBN 10 Code is 1616736666

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "192 Pages" is Printed at BOOK under CategoryDesign

Book was written in un

eBook Version Availability Status at PDF is true and in ePub is false

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