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By:Eugenia Bell
Published on 2019-11-05 by Chronicle Books

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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

This Book was ranked at 17 by Google Books for keyword Logo Design.

Book ID of Paul Rand's Books is gZK3DwAAQBAJ, Book which was written byEugenia Bellhave ETAG "6EIArGeuqY4"

Book which was published by Chronicle Books since 2019-11-05 have ISBNs, ISBN 13 Code is 9781616898854 and ISBN 10 Code is 1616898852

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Book which have "144 Pages" is Printed at BOOK under CategoryDesign

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