Download United We Brand Book

United We Brand PDF
By:Mike Moser
Published on 2003-02-13 by Harvard Business Press

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Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, |fuzzy| brand information into a concrete guidepost for making day-to-day branding decisions. Called the |Brand Roadmap,| this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.

This Book was ranked at 39 by Google Books for keyword Branding Design.

Book ID of United We Brand's Books is 3z6xU6u9tdsC, Book which was written byMike Moserhave ETAG "VjXcL6cGX+8"

Book which was published by Harvard Business Press since 2003-02-13 have ISBNs, ISBN 13 Code is 9781422163573 and ISBN 10 Code is 1422163571

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Book which have "192 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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