Brand Portfolio Strategy PDF
By:David A. Aaker
Published on 2020-03-24 by Free Press
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In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
This Book was ranked at 18 by Google Books for keyword Branding Design.
Book ID of Brand Portfolio Strategy's Books is V6zSDwAAQBAJ, Book which was written byDavid A. Aakerhave ETAG "VWOeMnP6Zw4"
Book which was published by Free Press since 2020-03-24 have ISBNs, ISBN 13 Code is 9781982146528 and ISBN 10 Code is 1982146524
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Book which have "368 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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