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By:Anne H. Chasser,Jennifer C. Wolfe
Published on 2010-06-17 by John Wiley & Sons

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Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

This Book was ranked at 34 by Google Books for keyword Branding Design.

Book ID of Brand Rewired's Books is ZAh9aWawWdYC, Book which was written byAnne H. Chasser,Jennifer C. Wolfehave ETAG "CMKZER2RNI4"

Book which was published by John Wiley & Sons since 2010-06-17 have ISBNs, ISBN 13 Code is 9780470648841 and ISBN 10 Code is 0470648848

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Book which have "240 Pages" is Printed at BOOK under CategoryLaw

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