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By:Peg Faimon
Published on 2003-12-01 by North Light Books

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In the 21st century, designers need to be able to successfully combine both print and Web technology in their work to ensure a regular client base and a strong business. This book shows them how.The first section is a visual, image-intensive collection of 12 case studies. These studies examine a number of design firms that create successful campaigns for their clients by integrating print and electronic media.The second section explores the differences between the linear nature of print and the non-linear nature of the Web, and the challenges involved with making the two methods work together.Even the format of the book is a teaching tool, a tangible example of how the web and print can work together. The top two-thirds of each page includes case study information while the bottom third includes useful how-to information and reference material. These pages are physically split so that readers can access both types of information at the same time, but at a different pace, just as if following links of hypertext on a web site.

This Book was ranked at 26 by Google Books for keyword Branding Design.

Book ID of Design Alliance's Books is IB6jAAAACAAJ, Book which was written byPeg Faimonhave ETAG "+EgHLc/J5Ck"

Book which was published by North Light Books since 2003-12-01 have ISBNs, ISBN 13 Code is 9781581804003 and ISBN 10 Code is 1581804008

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "160 Pages" is Printed at BOOK under CategoryArt

Book was written in un

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