Download Design DNA - Logos Book

Design DNA - Logos PDF
By:Matthew Healey
Published on 2010-12-30 by HOW Books

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|Design DNA: Logos |is a practical and inspirational guide to logo design. A showcase of over 500 great logos from around the world, this book analyzes how and why logos are constructed to successfully communicate and convey brand value. The logos included are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing, and Media and Entertainment. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provides further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. |Focus On| sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design (i.e., why colors have certain meanings and what industries they are most suited to). Design DNA: Logos allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.

This Book was ranked at 39 by Google Books for keyword Logo Design.

Book ID of Design DNA - Logos's Books is zYM0cAAACAAJ, Book which was written byMatthew Healeyhave ETAG "GV5CjnERw1k"

Book which was published by HOW Books since 2010-12-30 have ISBNs, ISBN 13 Code is 9781440310331 and ISBN 10 Code is 1440310335

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "240 Pages" is Printed at BOOK under CategoryDesign

Book was written in un

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