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The Elements of Logo Design PDF
By:Alex W. White
Published on 2017-09-05 by Simon and Schuster

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A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

This Book was ranked at 26 by Google Books for keyword Branding Design.

Book ID of The Elements of Logo Design's Books is v9FGDgAAQBAJ, Book which was written byAlex W. Whitehave ETAG "31GzvMmzRDg"

Book which was published by Simon and Schuster since 2017-09-05 have ISBNs, ISBN 13 Code is 9781621536031 and ISBN 10 Code is 1621536033

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "224 Pages" is Printed at BOOK under CategoryDesign

Book was written in en

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