Download Strategic Brand Management Book

Strategic Brand Management PDF
By:Kevin Lane Keller
Published on 2003 by Pearson College Division

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Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions. Focused on how-to and why, it provides specific tactical guidelines for planning, building, measuring and managing brand equity. It includes numerous examples on each topic and over 75 Branding Briefs that identify successful and unsuccessful brands.

This Book was ranked at 36 by Google Books for keyword Branding Design.

Book ID of Strategic Brand Management's Books is lJaXQgAACAAJ, Book which was written byKevin Lane Kellerhave ETAG "eO1t7Rfpr2I"

Book which was published by Pearson College Division since 2003 have ISBNs, ISBN 13 Code is 9780130411501 and ISBN 10 Code is 0130411507

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Book which have "788 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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Download Strategic Brand Management Book Free

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Download Strategic Brand Management PDF

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