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By:Hiro Minamiyama
Published on 2007 by Gingko PressInc

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This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies, World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.

This Book was ranked at 17 by Google Books for keyword Branding Design.

Book ID of World Branding's Books is fCOwGgAACAAJ, Book which was written byHiro Minamiyamahave ETAG "CV0EwYRTZrY"

Book which was published by Gingko PressInc since 2007 have ISBNs, ISBN 13 Code is 9781584232834 and ISBN 10 Code is 1584232838

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Book which have "295 Pages" is Printed at BOOK under CategoryDesign

Book was written in en

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