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By:Helen Vaid
Published on 2003 by Burns & Oates

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Branding reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats.

This Book was ranked at 20 by Google Books for keyword Branding Design.

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Book which was published by Burns & Oates since 2003 have ISBNs, ISBN 13 Code is 9781844030378 and ISBN 10 Code is 1844030377

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