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Strategic Brand Management and Development PDF
By:Sotiris T. Lalaounis
Published on 2020-12-31 by Routledge

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Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, Yo!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.

This Book was ranked at 32 by Google Books for keyword Branding Design.

Book ID of Strategic Brand Management and Development's Books is ZJoMEAAAQBAJ, Book which was written bySotiris T. Lalaounishave ETAG "kVGwPHnjpcw"

Book which was published by Routledge since 2020-12-31 have ISBNs, ISBN 13 Code is 9781000298185 and ISBN 10 Code is 1000298183

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Book which have "440 Pages" is Printed at BOOK under CategoryBusiness and Economics

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