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Deconstructing Logo Design PDF
By:Matthew Healey
Published on 2010 by Rotovision

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Deconstructing Logo Design is a practical and inspirational guide to logo design. The book works on two levels—on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analyzing how and why logos are constructed to successfully communicate and convey brand value. The logos included in this book are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and Marketing, Real Estate and Development, Retail, Health and Beauty, Media and Entertainment, Sports, Nonprofit, Public Sector, Environment, Web and Telecom, and Architecture and Design. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. “Focus On” sections provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design. Deconstructing Logo Design allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.

This Book was ranked at 27 by Google Books for keyword Logo Design.

Book ID of Deconstructing Logo Design's Books is YjuZRwAACAAJ, Book which was written byMatthew Healeyhave ETAG "L0Si2ejNHbk"

Book which was published by Rotovision since 2010 have ISBNs, ISBN 13 Code is 9782888930815 and ISBN 10 Code is 2888930811

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "240 Pages" is Printed at BOOK under CategoryBranding (Marketing)

Book was written in un

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