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Identity Designed PDF
By:David Airey
Published on 2019-01-22 by Rockport Publishers

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

This Book was ranked at 4 by Google Books for keyword Branding Design.

Book ID of Identity Designed's Books is dQ2DDwAAQBAJ, Book which was written byDavid Aireyhave ETAG "O8x2mqQekkg"

Book which was published by Rockport Publishers since 2019-01-22 have ISBNs, ISBN 13 Code is 9781631595943 and ISBN 10 Code is 1631595946

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Book which have "288 Pages" is Printed at BOOK under CategoryDesign

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