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Blue is Hot, Red is Cool PDF
By:David E. Carter
Published on 2001 by Collins Design

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Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices. David E. Carter has edited more than 70 books on the topic of logos and corporate identity. He conducts seminars on corporate identity on four continents.

This Book was ranked at 38 by Google Books for keyword Logo Design.

Book ID of Blue is Hot, Red is Cool's Books is c5w7NgAACAAJ, Book which was written byDavid E. Carterhave ETAG "jcnB9M3w/lA"

Book which was published by Collins Design since 2001 have ISBNs, ISBN 13 Code is 9780060936563 and ISBN 10 Code is 0060936568

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Book which have "184 Pages" is Printed at BOOK under CategoryDesign

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