Branding Architectural Corporate Design PDF
By:Andrew Altman
Published on 2012 by
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Corporate Architecture historically has been a setting for efficiency-driven design. Beginning with the task-oriented workstation, workers have been allocated a predetermined amount ofspace and given only the tools needed to complete their specified task. As history has shown, this doesvery little to foster innovation and collaboration within the work place. Understanding the trade-off ofefficient design for a collaborative environment is becoming essential to a company's bottom line. In today's market, we are seeing a movement for change of corporate design. Companies are striving forexciting work environments that inspire the staff and set the stage innovation. Large amounts ofresources are being used to understand how the workplace can positively influence the bottom line of acompany. This quantifying of design influence is the metrics tool that will carry corporate design into theapproaching future. Coupled with this metric system is the debate of branded design in architecture. Is it possible for abuilding to represent the brand values of the corporation it houses? This question has been largelydebated between interior designers and architects and has yet to have a clear answer. While there maynot be one clear correct answer, research has shown that buildings representing the brand of either thearchitect or the company within are architecturally significant and merit academic conversation.
This Book was ranked at 15 by Google Books for keyword Branding Design.
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