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Building Brand Experiences PDF
By:Darren Coleman
Published on 2018-07-03 by Kogan Page Publishers

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Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

This Book was ranked at 16 by Google Books for keyword Branding Design.

Book ID of Building Brand Experiences's Books is XTFiDwAAQBAJ, Book which was written byDarren Colemanhave ETAG "Gzn9nwgFufQ"

Book which was published by Kogan Page Publishers since 2018-07-03 have ISBNs, ISBN 13 Code is 9780749481575 and ISBN 10 Code is 0749481579

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Book which have "296 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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