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Design, Form, and Chaos PDF
By:Paul Rand
Published on 2017-01-01 by Yale University Press

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Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed |commercial art| from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.

This Book was ranked at 22 by Google Books for keyword Logo Design.

Book ID of Design, Form, and Chaos's Books is VYw-DwAAQBAJ, Book which was written byPaul Randhave ETAG "wwmpUwWoSrg"

Book which was published by Yale University Press since 2017-01-01 have ISBNs, ISBN 13 Code is 9780300230918 and ISBN 10 Code is 0300230915

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Book which have "218 Pages" is Printed at BOOK under CategoryDesign

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